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Business cards for the digital age

Business cards can now be delivered direct to mobile phones and PDAs, thanks to a new wireless technology. Toroblue.com, a software program, enables a company’s business card to be automatically sent to a customer’s mobile phone as they enter a business premises. If accepted, the ecard is stored directly in the phone’s address book. Cards are sent and received free of charge using bluetooth technology.

Source: bjhc&im November 2006

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