| The reduction in
face-to-face contact in many business environments — including healthcare
— means that the quality of an organisation’s user interfaces, websites,
CD-ROMs etc, could make the difference between success and failure.
PDG Graphics believe they have the formula for success, bridging the
gap between attractive design, fast and relevant navigation and often
highly technical back-end technologies. The company has recently completed
a range of challenging user-interface projects for both the public and
private sector.
“The end-user is often looking for the simplest and most attractive
screen that gets them where they want as quickly as possible”, said
Managing Director David Wilson. “More important still is what the user
experience is like when people find themselves down a blind alley having
clicked onto the wrong link accidentally. The real skill is anticipating
the customer’s every likely move, and building the design according to the
most likely routes taken, whilst having contingencies in place for even
the most unlikely customer selections, to help them get back on track
immediately. Get this wrong and users will simply disconnect, unlikely
ever to return.”
Source: bjhc&im October 2004
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